The business of Korea is business.

      

2020

It’s 2020, Do You Know Where Your Meeting Attendees Are?

We know one thing: they are not at your meeting. That’s because in-person meetings aren’t what they once were: the only game in town. In 2020, along the curve of value for cost, meetings are are not just at the low end, they are downright abysmal.

by Rodney J. Johnson, KBLA

Dec. 24, 2019

Why meetings aren’t working in 2020, let me count the ways.

- Meetings and information reach very few people. The meeting announcement is almost more valuable than the meeting, itself, in terms of marketing communications value. (In that case, we don’t ‘need’ to hold meetings, we just need to hold announcements of meetings.)

- Attendees tend to be the same few people every meeting. For people who attend these meetings to network, rather than to be informed this is problematic. For everyone who attends for the information, it can be even worse.

- Meetings are ephemeral. Once the meeting is over the content, insights, and conversations disappear into the ether, never to be seen again. That means presenters aren’t getting the full value of their labor. It’s less than optimal.

- Meetings tend to be judged by the number of attendees rather than the quality of the content or presentation. This leads to a perverse set of incentives in setting meetings up: marketability takes precedence over hard-core value. Meetings under a certain number of attendees may cause financial losses, leading organizers to dismiss out-of-hand events they don’t think are marketable.

- People confuse the community with meetings. Then they miss out on all the other benefits and value the community may offer them. They don’t join because they think they won’t be able to attend enough meetings and that’s the only value metric they consider. The problem is,

- People can’t always attend even if they want to. People don’t want to attend. Attending is painful, expensive, and inflexible. Meeting time, place, and cost present a kind of tyranny over decision making that people are simply not willing to tolerate in 2020. Because,

- We expect information to come to us. We expect to consume how we want to, when we want to. In bites or all at once. In whole or piecemeal.

If we’re honest with ourselves, we have to admit that meetings were never that great to begin with. They were simply all that was possible or practical, the best option we had.

Modern tools have allowed KBLA to do away with meetings in favor of communications channels that simply provide more value.

- Videos and digital downloads are more flexible. Watch them when you want, how you want, in whole or piecemeal. - Videos and downloads are persistent. The data and insights don’t disappear when the meeting is over. You can watch the videos again and again. You can study the presentation materials at your own pace. They are the gift that keeps on giving.

- Vetted social media networking offers flexibility, persistence, and payback. Through social media channels like the KBLA FB Group, you can meet people from around the world who never attended any meeting but who you know are in your ecosystem of goals by virtue of their KBLA membership.

- KBLA’s communications channels, by virtue of not being tied to time and place, reach a global audience. The possibilities are unlimited because the reach is wide and the persistence of communication is long. There are better ways to bring value to a business community in 2020 and as technology continues to evolve there will be even better ways in the near future. Customers now demand that information and services come to them, on their terms, rather than having to be chased. Expectations have changed.

Eventually, everyone is going to end up where KBLA is now. It’s inevitable. We just made the leap first.

Items You Might Have Missed

New KBLA Tools for Business Warriors

One of the driving goals of KBLA in 2020 is to create and offer new tools to aid each member of the KBLA community in accomplishing their business goals.

We have a list of new, exploratory tools to bring out over the course of the year, all of which fall into one or more of three categories that mesh with the KBLA’s overall mission.

Oct. 29, 2019

A New KBLA for 2020

There are many changes coming to KBLA in 2020. We hope you’ll stay with us and experience all we have lined up. We think this is going to be the best iteration yet. Joining KBLA is a chance to support real change among business communities in Korea.

Nov. 19, 2019

Why Does KBLA Exist?

Korea needs foreign participation in the domestic economy like never before.

The world is changing and Korea is changing. Korea has new and existing challenges in rapidly weakening demographics, highly concentrated market structure, increasing protectionism, rising export similarity among competitors, low productivity growth, low domestic investment levels, and the rising importance of services. Most, if not all, of these things can be overcome through increased participation of the global business community in the Korean economy.

Nov. 24, 2019

It’s 2020, Do You Know Where Your Meeting Attendees Are?

We know one thing: they are not at your meeting. That’s because in-person meetings aren’t what they once were: the only game in town. In 2020, along the curve of value for cost, meetings are are not just at the low end, they are downright abysmal.

Dec. 24, 2019

Act on Online Investment–Linked Financing and User Protection (aka P2P Financing Act) Promulgated on November 26, 2019

The Act on Online Investment–Linked Financing and User Protection (the P2P Financing Act) passed the plenary session of the Korean National Assembly on October 30, 2019 and was promulgated on November 26, 2019.

Jan. 8, 2020