The business of Korea is business.

      

2020

New KBLA Tools for Business Warriors

One of the driving goals of KBLA in 2020 is to create and offer new tools to aid each member of the KBLA community in accomplishing their business goals.

We have a list of new, exploratory tools to bring out over the course of the year, all of which fall into one or more of three categories that mesh with the KBLA’s overall mission.

by Rodney J. Johnson, KBLA

Oct. 29, 2019

Informational Tools: These tools bring business warriors the information they need, in a timely fashion, consumable at will. Our KBLA Weekly Intelligence Report falls into this category. As does the KBLA Daybook. The KBLA Korea Business Review, now available as a video or PDF download gives you the context you need to make good decisions.

New Informational tools will include innovative new surveys, bespoke price indexes, and special reports that aggregate thinking on key topics of interest.

Networking Tools: These tools will allow KBLA members to reach out to each other and find expertise, answers, and resources in an effective way. All KBLA members may have a KBLA email address, which can be exposed to the public, and may be used to forward overtures and contacts to any other email address they wish to keep more private. This will allow service providers to list themselves and their contact information in the KBLA Member Directory, which is open to the world and accessible by anyone (because you never know where your next great opportunity will come from), but also allows all contacts and entreaties to be vetted for fit without surrendering private information.

KBLA Members will also be able to participate in the KBLA Facebook Group for members only. This group allows interactions among pre-vetted participants (KBLA Members only), including posting announcements, events, and promotions by members.

Marketing Communications Tools: Fundamental to the concept of marketing is the idea that marketing is of value for both the consumer of the communications and the communicator. KBLA aims to help both consumers of Korea-related products and services and their purveyors to link up with each other via our marketing communications offerings.

KBLA will offer numerous ways to promote our member companies in 2020. Foremost among those is the Friends of KBLA program. Friends of KBLA is the most involved a KBLA member can be in the ecosystem as it involves a combination of all our marketing offerings. More information on the progam can be found here.

The aforementioned KBLA Member Directory is a great way to be found by those seeking Korea-related services and answers. It’s also a great place to search for Korea partners.

KBLA’s Value Chain digital/online Magazine offers advertising opportunities, interviews of KBLA members, and the opportunity to share your custom content with all KBLA members and the general Korea-interested public from around the world.

KBLA’s live and recorded webinars and “On The Ground” downloadable videos offer sponsorship opportunities and a venue for introducing your company and demonstrating your expertise to the KBLA community and the greater Korea business community.

As one of the few independent, English language providers of Korea-related business intelligence and content, KBLA attracts a unique and valuable audience. As such, KBLA offers a second-to-none opportunity to provide valuable multi-channel, marketing communications paths to your most coveted audience.

KBLA has always been unique among business communities in Korea. Now, in 2020, through a pure digital and online focus, we will extend our innovative offerings to a larger, global audience of Korea stakeholders.

Items You Might Have Missed

New KBLA Tools for Business Warriors

One of the driving goals of KBLA in 2020 is to create and offer new tools to aid each member of the KBLA community in accomplishing their business goals.

We have a list of new, exploratory tools to bring out over the course of the year, all of which fall into one or more of three categories that mesh with the KBLA’s overall mission.

Oct. 29, 2019

A New KBLA for 2020

There are many changes coming to KBLA in 2020. We hope you’ll stay with us and experience all we have lined up. We think this is going to be the best iteration yet. Joining KBLA is a chance to support real change among business communities in Korea.

Nov. 19, 2019

Why Does KBLA Exist?

Korea needs foreign participation in the domestic economy like never before.

The world is changing and Korea is changing. Korea has new and existing challenges in rapidly weakening demographics, highly concentrated market structure, increasing protectionism, rising export similarity among competitors, low productivity growth, low domestic investment levels, and the rising importance of services. Most, if not all, of these things can be overcome through increased participation of the global business community in the Korean economy.

Nov. 24, 2019

It’s 2020, Do You Know Where Your Meeting Attendees Are?

We know one thing: they are not at your meeting. That’s because in-person meetings aren’t what they once were: the only game in town. In 2020, along the curve of value for cost, meetings are are not just at the low end, they are downright abysmal.

Dec. 24, 2019

Act on Online Investment–Linked Financing and User Protection (aka P2P Financing Act) Promulgated on November 26, 2019

The Act on Online Investment–Linked Financing and User Protection (the P2P Financing Act) passed the plenary session of the Korean National Assembly on October 30, 2019 and was promulgated on November 26, 2019.

Jan. 8, 2020