The business of Korea is business.


Insight Communications Consultants

We recognize the importance of communicating your message

Insight Communications Consultants is a public relations agency managed by former senior journalists from leading international news outlets along with experienced Korean PR specialists who can provide communications strategy and related services for multinational clients in the Korean market and for Korean clients in international markets.

We are the exclusive partner in Korea for FTI Consulting, one of the world’s top communications consultancies.

With our team representing various career backgrounds, we can offer a holistic approach involving all aspects of our clients’ needs from media relations to IR advice combined with a unique and thorough understanding of various business sectors.

Our clients include leading international and Korean companies in financial services, electronics, technology, manufacturing and consumer products.

The company was established in 2004 by Michael Breen who has more than 30 years’ experience as a journalist, author and PR executive.


We recognize the importance of communicating your message to your customers, your staff, your investors, your business partners, your suppliers as well as government regulators and competitors -- whether they are in Korea or around the world.

Our approach takes many forms. We can provide strategic advice on how to navigate the media landscape, arrange news conferences and media interviews, issue press releases, field enquiries, monitor and translate local media, help find appropriate public speaking opportunities, draft speeches and prepare presentations and collateral materials, including brochures and website content.

We offer a broad range of other services, including:

Communications Strategy
Domestic and International Media Relations
Key Message Development
Content Creation
Issues and Crisis Management
Investor Relations
Public Policy Advocacy
Stakeholder Engagement Strategies
Strategy/Business Planning
Corporate Social Responsibility
Training and Workshops
Event Consultations
Stakeholder Research



Michael Breen

Professional Title

Founder and CEO


Michael Breen, Founder and CEO, lived in Korea for more than 30 years, working first as a journalist for The Guardian, The Times and The Washington Times before becoming a public relations consultant in 1994 with the Seoul office of the Burson Marsteller PR agency. He founded Insight Communications in 2004. He is the author of two books on Korea, including “The Koreans,” which was selected as one of the best books on the country by the Financial Times and Korea JoongAng Daily. Mike graduated with a degree in English literature and linguistics from Edinburgh University. He is a past president of the Seoul Foreign Correspondents Club and an honorary citizen of Seoul.



Sue Kim

Professional Title

Executive Vice President


Executive Vice President, has spent over 20 years handling public relations and investor relations both in-house and on the agency side. She spent a large part of her career with the LG Group, where she was in the PR teams at LG Corp. and LG Display. She was also involved in the global rebranding campaign for the LG Group. More recently, she worked in the IR team at LG Display as a Senior Manager. On the agency side, she worked at Edelman Korea as a Director of International PR and Technology PR, handling various multinational and Korean client accounts. She graduated with honors from the State University of New York at Albany with a degree in rhetoric and communications.